Privacy Policy
Last updated: 06/05/2026
AURA 17 operates this website and online store, including all related information, content, features, tools, products, and services, collectively referred to as the “Services”.
This Privacy Policy explains how AURA 17 collects, uses, stores, and shares your personal data when you visit our website, make a purchase, create an account, contact us, or otherwise interact with our Services.
Please read this Privacy Policy carefully. By using our Services, you confirm that you have read and understood how your personal data may be collected, used, and shared as described below.
If there is any conflict between this Privacy Policy and our Terms and Conditions, this Privacy Policy will apply in relation to the collection, processing, and disclosure of your personal data.
Personal Data We Collect
“Personal data” means information that identifies you or can reasonably be linked to you. This does not include anonymous or fully anonymised information.
Depending on how you interact with AURA 17, your location, and applicable laws, we may collect or process the following categories of personal data:
Contact details
Such as your name, billing address, shipping address, email address, and phone number.
Order and transaction details
Such as products viewed, added to cart, purchased, returned, exchanged, or refunded.
Payment information
Such as payment method, transaction details, payment confirmation, and billing information. Payment details are processed securely through our payment partners.
Account information
Such as your username, password, account preferences, saved details, and settings.
Communication information
Such as messages, emails, support requests, reviews, or any information you share when contacting us.
Device and technical information
Such as your IP address, browser type, device identifiers, operating system, location data, and cookie information.
Usage information
Such as how you interact with our website, pages viewed, products clicked, browsing behaviour, session activity, and time spent on the website.
How We Collect Personal Data
We collect personal data from the following sources:
Directly from you
For example, when you place an order, create an account, subscribe to our newsletter, contact customer support, or submit information through our website.
Automatically through your device
For example, through cookies, pixels, analytics tools, log files, and similar technologies when you browse our website.
Through service providers
For example, payment processors, shipping partners, analytics providers, email platforms, fraud prevention tools, and customer support services.
Through partners or third parties
For example, advertising platforms, marketing partners, social media platforms, or other tools that help us operate and improve our Services.
How We Use Your Personal Data
AURA 17 uses your personal data to provide, improve, protect, and personalise our Services.
We may use your personal data for the following purposes:
Order processing and fulfilment
To process your purchase, confirm your order, arrange shipping, provide tracking, manage returns, process refunds, and deliver customer support.
Account management
To create and manage your account, remember preferences, save details, and provide a smoother shopping experience.
Customer support
To respond to questions, handle return requests, resolve issues, and communicate with you about your order or account.
Marketing and advertising
To send newsletters, product updates, promotional messages, personalised offers, and relevant advertising, where permitted by law.
Website improvement
To understand how customers use our website, improve layout, product selection, performance, and the overall shopping experience.
Security and fraud prevention
To verify transactions, detect fraud, prevent misuse, protect our website, and keep payments and customer information secure.
Legal and compliance purposes
To comply with applicable laws, tax obligations, government requests, disputes, investigations, and enforcement of our terms and policies.
Sharing Personal Data
We may share your personal data where necessary to operate our business and provide our Services.
This may include sharing data with:
Service providers
Such as payment processors, shipping carriers, fulfilment partners, IT providers, hosting providers, analytics tools, customer support platforms, and email service providers.
Marketing and advertising partners
Such as advertising platforms, social media platforms, retargeting tools, and analytics providers that help us show relevant content and measure performance.
Platform and technology partners
Our online store is operated with the support of external technology providers that help us process orders, secure the website, manage payments, and provide the Services.
Legal authorities or regulators
Where required by law, court order, legal process, government request, or to protect the rights, safety, and security of AURA 17, our customers, or others.
Business transfers
If AURA 17 is involved in a merger, acquisition, restructuring, sale of assets, or similar business transaction, personal data may be transferred as part of that transaction.
With your direction or consent
For example, when you choose to connect with social media platforms, shipping partners, or other third-party services.
Cookies and Tracking Technologies
We use cookies and similar technologies to operate our website, remember preferences, analyse website traffic, improve performance, and support marketing activities.
Cookies may help us:
Keep items in your cart
Remember your preferences
Understand how visitors use the website
Improve website performance
Show relevant advertisements
Measure marketing effectiveness
You may be able to manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
Third-Party Links
Our website may contain links to third-party websites, platforms, or services.
AURA 17 is not responsible for the privacy practices, content, security, or policies of third-party websites. We recommend reviewing their privacy policies before sharing personal data with them.
Children’s Privacy
Our Services are not intended for children.
We do not knowingly collect personal data from individuals below the legal minimum age in their country or region. If you believe that a child has provided personal data to us, please contact us so we can take appropriate steps to remove it.
Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, disclosure, alteration, or destruction.
However, no online system, payment process, or data transmission can be guaranteed to be 100% secure. You are responsible for keeping your account login details confidential.
Data Retention
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.
This may include retaining data for:
Order fulfilment
Customer support
Returns and refunds
Legal and tax obligations
Fraud prevention
Dispute resolution
Business record keeping
Compliance with our policies
When personal data is no longer needed, we will delete, anonymise, or securely store it in accordance with applicable laws.
Your Rights
Depending on your location and applicable privacy laws, you may have certain rights regarding your personal data.
These may include the right to:
Request access to your personal data
Request correction of inaccurate or incomplete data
Request deletion of your personal data
Request restriction of processing
Object to certain types of processing
Request data portability
Withdraw consent where processing is based on consent
Opt out of marketing communications
Object to automated decision-making where applicable
To exercise your rights, please contact us at:
info@aura17.com
We may ask you to verify your identity before processing your request.
Marketing Communications
If you subscribe to our newsletter or marketing communications, we may send you updates about new collections, product launches, offers, and brand news.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at:
info@aura17.com
International Data Transfers
AURA 17 may process, store, or transfer personal data outside your country of residence, including outside the European Economic Area or the United Kingdom.
Where required, we use recognised transfer mechanisms, such as standard contractual clauses or other lawful safeguards, to help protect your personal data.
Complaints
If you have a concern or complaint about how we handle your personal data, please contact us first at:
info@aura17.com
If you are located in the EEA, UK, or another region with privacy laws, you may also have the right to lodge a complaint with your local data protection authority.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, Services, legal obligations, or privacy practices.
The most recent version will always be published on our website. The date of the latest update will be shown at the top of this policy where applicable.
Contact
For questions about this Privacy Policy, your personal data, or to exercise your privacy rights, please contact us at:
info@aura17.com
AURA 17 is the data controller of your personal data where required under applicable privacy laws.
